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Cloud Unleashed
Cloud Computing
First Toy which I gave to my kid at the age of 1 was Building Blocks, by which they learn to add blocks to build various shapes/structures. When we introduce cloud computing, we need to think clouds as a building block. These blocks could be spread across various geographies and provide solution to various organization.
In early 2000, Microsoft/Sun introduced COM/DCOM component level programming where they had shown how various components could be build at various location and integrated as per the business model. Companies during that time were thinking within limited boundaries where they had component building techniques only for solving issues for their own products.
Backup
First Toy which I gave to my kid at the age of 1 was Building Blocks, by which they learn to add blocks to build various shapes/structures. When we think cloud computing, we should think clouds as a building block for creating complex network. These blocks would fit other blocks and hence build a complex structure which could be spread across various geographies. What distinguishes cloud computing from previous models? Boiled down to a phrase, it's using information technology as a service over the network. We define it as services that are encapsulated, have an API, and are available over the network.
Figure 1:- Building Block for Cloud computing
In early 2000, Microsoft/Sun introduced COM/DCOM component level programming where they had shown how various components could be build at various location and integrated as per the business model. Companies during that time were thinking within limited boundaries where they had component building techniques only for solving issues for their own products.
It shortens the time from sketching out an application architecture to actual deployment. Cloud computing incorporates virtualization, on-demand deployment, Internet delivery of services, and open source software. From one perspective, cloud computing is nothing new because it uses approaches, concepts, and best practices that have already been established.
Companies in 21st centuries are evolving to ensure that they are making them so lean and flat that management can concentrate on their core competencies and outsource their non core components. Companies are creating clouds at various geographies which could be accessed when required and could be revisited without thinking of huge investments.
Nike Footwear Company has design centre at various locations where they do market study to ensure the product stratifies customer demands. However, Nike doesn't have any manufacturing units. They have created various clouds in China where designs of shoes are crafted into product and exported to the countries where they have the demands. Nike has various quality units which ensure that product support customer quality parameters. Nike has ensured that they are only paying for products but have not invested of CAPEX required for building and running these units. However, if tomorrow Nike wants to shift their base of manufacturing, maybe due to cost reason, Nike just need to create a new cloud without actually thinking of investment and could be more rational decision. This has given Nike agility to decide faster and always be competitive.
In normal Telco deal, Product of Cisco or ALU will act as channel partner for Service provider where they take margins and provide AMC contract. In future the telco's will open network partner ecosystem where their vendors will be sitting on-demand through which enterprise customers will have access via portal. So range of service could be CRM products, skype. New Services will thereby be available and paid for on-demand and transformational projects that offer the enterprise new set of functionality that can be delivered out of Opex budget rather than cash-hungry CAPEX.
The BT strategy that underpins this wired world of soft communication is branded as the SOI (Service oriented Infrastructure). AT&T describes its Telco 2.0 strategy as the intelligent network and telefonia is working on similar strategy through its Aquesta project.
Figure 1:- Nike Cloud for manufacturing
SAAS | PaaS | IaaS |
Salesforce.com | Force.com | Amazon Elastic Compute cloud |
SAP Business by Design | Google App Engine | GoGrid Cloud Hosting |
Cisco WebEx | Microsoft Azure Services | |
Google Apps | ||
IBM LotusLive | ||
Microsoft BPOS |
Figure X:- Cloud examples in market
Example Web application deployment
As an example of simple architect of application deployment in cloud computing. Consider a two-tier Web application deployment into a cloud:
Figure X:- Architectural of Cloud computing
Depending upon the requirement and also availability of the product in the mind, companies select one of the following models of cloud:-
Cloud service providers tend to offer services that can be grouped into three categories: software as a service (SAAS), platform as a service, and infrastructure as a service. These categories group together the various layers illustrated in Figure 6, with some overlap.
With Advent of Web 2.0 and cloud computing, companies are creating new business model to ensure that they are competitive advantage and provide differentiation to end customer. For any company pricing strategy is a major component be it product or Services company. Companies need to look how to amortize their investment and ensure that companies provide value to shareholders. Companies need strategize how they would like to position their Cloud, should pricing be value base or cost base, Should pricing be Volume or per unit based. After all, Cloud providers pride themselves in allowing tenants to pay a periodic base cost as per their usage. So how should cloud offering be priced. One of the option (specifically for SaaS), we should focus on boosting adoption rate and deferring creation of income and margin later stage of the product.
Companies accept that cloud computing model has been evolving and would take some time to mature and would increase stake of all the stakeholders while deploying the network. Revenue of each stakeholder will depend how the network is being adopted by end customers. As per industry one is servicing, cloud needs to be priced such that it should address company objective and maximize Value creation of the company :-
Name of the Company | Type of Cloud | Description |